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Apple Loses Ground in China’s Smartphone Market

Apple Loses Ground in China’s Smartphone Market

Apple, once a leader in China's smartphone market, is now facing tough competition. Its share dropped from 15.6% to 13.7%, placing it fifth behind local brands like Xiaomi and Huawei. In the first quarter of 2025, Apple shipped 9.8 million iPhones, a 9% decrease from the previous year. Xiaomi surged to the top, boosted by government subsidies that benefit budget-conscious consumers. These subsidies have expanded to include smartphones, encouraging shoppers to buy cheaper models. However, ongoing U.S.-China trade tensions may affect market demand and increase costs in the future.

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