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Distributors Challenge Quick Commerce Giants Over Discounts

Distributors Challenge Quick Commerce Giants Over Discounts

Indian distributors are taking action against quick commerce companies like Zomato, Swiggy, and Zepto, filing an antitrust case for their aggressive discounting tactics. This move comes from the All India Consumer Products Distributors Federation (AICPDF), which argues that these platforms are using unfair pricing strategies that harm local retailers. The AICPDF claims that traditional stores cannot compete with the steep discounts offered online, citing examples where products like Nescafe coffee are sold much cheaper on these platforms. This case highlights ongoing concerns about how big players can influence market prices, following previous investigations into similar practices by companies like Amazon and Flipkart.

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