Retailers anticipate a 10-12% boost in sales this festive season, driven by various sectors like automotive, FMCG, e-commerce, and more. The positive economic climate, government intervention to control inflation, and businesses adapting to market changes contribute to this optimistic outlook.
E-commerce companies are particularly hopeful, expecting a 28% surge in sales. The festive season is a major economic catalyst in India, with auspicious buying and tempting deals spurring consumer spending. This surge not only impacts annual sales but also leads to increased employment opportunities. The trend of festival-driven consumption correlating with job growth has been consistent, indicating a strong link between festivals, consumption, and employment.