The Indian government, led by Union Minister Piyush Goyal, has launched the retail sale of 'Bharat Rice' to ensure affordable access to daily food items for consumers. Sold through 800 mobile vans and 2,000 physical outlets of cooperatives like Kendriya Bhandar and NAFED, 'Bharat Rice' aims to mitigate the impact of rising prices.
Additionally, wheat and pulses are sold under the 'Bharat' brand, with wheat priced at Rs 27.50 per kg. Plans include expanding sales through various retail channels and e-commerce platforms, enhancing accessibility for all consumers.