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IKEA Plans Small Stores to Boost Accessibility in India

IKEA Plans Small Stores to Boost Accessibility in India

IKEA is expanding its presence in India by introducing smaller format stores in northern cities like Delhi-NCR. These stores aim to be more accessible, allowing customers to plan, buy, and refurbish their homes without needing to visit large outlets. The company's strategy focuses on being just a click away online and within 30 minutes of customers physically. With a diverse range of products, from affordable items to premium furniture, IKEA caters to a broad audience. Additionally, the company is adapting its offerings to fit Indian lifestyles, including special furniture solutions that accommodate local needs.

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