
IKEA Plans Small Stores to Boost Accessibility in India
IKEA is expanding its presence in India by introducing smaller format stores in northern cities like Delhi-NCR. These stores aim to be more accessible, allowing customers to plan, buy, and refurbish their homes without needing to visit large outlets. The company's strategy focuses on being just a click away online and within 30 minutes of customers physically. With a diverse range of products, from affordable items to premium furniture, IKEA caters to a broad audience. Additionally, the company is adapting its offerings to fit Indian lifestyles, including special furniture solutions that accommodate local needs.