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IKEA's New Sleep Solutions for Better Indian Nights

IKEA's New Sleep Solutions for Better Indian Nights

IKEA is set to enhance sleep quality for Indians by addressing issues like heat and noise, according to Jasper Wuts from IKEA Sweden. The company is expanding its home furnishing range to include temperature-regulating materials and soundproofing solutions like curtains and windows. Recent studies show that while many Indians feel they sleep enough, stress and environmental factors significantly affect sleep quality. IKEA's research indicates that customers are satisfied with their bedding, but improvements can be made in bedroom environments. The findings will guide IKEA's product development in India and globally, focusing on furniture that meets local needs.

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