
Kusha Kapila Launches Affordable Shapewear Brand
Kusha Kapila, a popular influencer turned actor, has launched her shapewear brand, UnderNeat, inspired by Kim Kardashian's successful SKIMS. The brand aims to achieve rapid growth in India’s emerging shapewear market, offering stylish and affordable products priced 30-40% lower than SKIMS. Targeting young adults who shop at brands like H&M and Zivame, UnderNeat promises light-to-medium control shapewear. This venture reflects a rising trend in India where digital creators are transforming their influence into business opportunities. Kapila's launch signals the growing crossover between entertainment and entrepreneurship, following the footsteps of other Indian creators.