Reliance Jio has achieved a significant milestone by becoming the world's largest consumer of mobile data, surpassing China Mobile. With 40.9 exabytes of data traffic in Q1 2024, Jio's rapid growth is attributed to its JioBharat value plans and 5G offerings. Despite impressive numbers, Jio faces challenges in monetizing 5G services, leading to stagnant ARPU. In contrast, rival Airtel shows steady revenue growth, highlighting the importance of tariff hikes for 5G success. Analysts anticipate Jio's market share gains and superior network to translate into higher revenue post-tariff adjustments.