The IPL's success depends on diversified revenue, particularly through digital platforms. Despite pandemic-related setbacks in gate revenue, the league expanded into digital platforms to ensure continued growth. The IPL shares approximately 50% of the central revenue with all franchises, ensuring financial stability and promoting a level playing field. In 2024, IPL's media rights hit $16.8 million per match, showcasing substantial earning potential. With a $10.7 billion brand value, the IPL uplifts Indian cricket globally and greatly impacts the sports industry.