Mukesh Ambani's JioCinema, a part of Viacom18 Media Pvt. Ltd., is shaking up India's streaming market by introducing an unprecedented offer: Hollywood movies and TV shows for just one rupee a day. This move aims to challenge giants like Netflix and Amazon Prime. Additionally, JioCinema will continue offering live programming, including cricket matches, for free. With this aggressive pricing strategy, they've reduced their monthly subscription fee to Rs 29, marking a significant drop. Ambani's initiative is set to reshape the landscape of streaming services in India.