Reliance Industries is disrupting India's $4.6 billion soft drink market by reviving Campa Cola, a once-popular brand. Through its FMCG arm, Reliance Consumer Products Ltd (RCPL), the company is challenging giants like Coca-Cola and PepsiCo.
With an aggressive pricing strategy, offering a Rs 10 pack and higher margins for retailers, Reliance is gaining ground. Competitors, including Tata, are being forced to rethink their approach. Leveraging its vast financial strength and distribution network, Mukesh Ambani’s company is creating waves in India’s beverage sector.