Shiprocket, the logistics unicorn, has introduced Zop, a pilot project aimed at boosting Indian direct-to-consumer (D2C) brands.
CEO Saahil Goel revealed that Zop, which recently began its pilot phase, will enhance visibility and drive demand for these brands. Hosting around 200-300 brands across categories like fashion and beauty, Zop distinguishes itself from giants like Flipkart and Amazon by focusing solely on promoting Indian homegrown D2C brands. This initiative aims to help these brands stand out and attract more customers.