Tata Motors' stock fell 5% on September 11, becoming one of the biggest losers on the Nifty 50. UBS Securities retained its 'sell' call, setting a price target of Rs 825, over 20% lower than the previous close. UBS highlighted concerns over the slowing momentum of Jaguar Land Rover’s premium models like Defender and Range Rover, with order volumes returning to pre-COVID levels. Investors are also worried about rising discounts for these models, impacting profit margins. Meanwhile, Tata Motors launched its “Festival of Cars” campaign, offering significant price cuts on both electric and traditional vehicles.