Assets under management (AUM) in India's mutual fund industry have increased significantly, rising from Rs 8.90 trillion in 2013 to Rs 49.05 trillion by 2023. Digitization has helped fintech applications by simplifying tracking and management and reducing friction in the investment process. SIPs, which are becoming more popular, raised Rs 16,927.86 crore in October 2023, encouraging commonsensical investment. Smaller cities, such as Pune and Kota, are now making significant contributions as a result of awareness initiatives. The industry expects growth and new investment prospects.