To tackle the rise in spam calls, TRAI has enforced strict measures, leading to the disconnection of 2.75 lakh telecom resources and blacklisting 50 companies.
This action follows over 7.9 lakh complaints against unregistered telemarketers in the first half of 2024. TRAI's directive, issued on August 13, 2024, demands that telecom providers halt promotional calls from unregistered senders immediately. Failure to comply could result in severe penalties, including a two-year disconnection and blacklisting. TRAI hopes these steps will curb spam and improve user experience.