A new report from NIQ shows that quick commerce has become the preferred grocery shopping method for 31% of urban Indians, with 39% using it for additional purchases.
Fast delivery within 10 minutes is reshaping India's retail scene, impacting both modern stores and traditional kirana shops. FMCG firms like Adani Wilmar and Nestlé India are tapping into this trend, with Adani Wilmar reporting 36% growth in quick-commerce sales in Q3. Meanwhile, Nestlé India noted that 50% of its e-commerce business comes from quick commerce.