Global brands Coca-Cola, Dabur, and ITC are all set to make a splash at the Maha Kumbh 2025, the world’s largest religious gathering, expected to draw over 250 million devotees.
Coca-Cola plans to roll out experiential marketing initiatives and engage with millions through customized campaigns. Dabur is focusing on promoting its health and Ayurveda products to align with the spiritual vibe. ITC aims to boost its brand visibility with targeted campaigns. These brands view the event as a golden opportunity to connect with a massive and diverse audience, ensuring a lasting impression.